“To which we could add: pleasanter, more accessible, more practical, more connected and so on. For over a century, this business purpose of ours has led us to bring to market innovations that improve mobility. It also compels us to constantly project ourselves into the future so that we can imagine what mobility of the future might look like! Imagine a future in which your tire is also a wheel: puncture-proof because there is no pressure. Its ruggedness comes from its biomimetic structure, as if it had been created by Nature… A wheel made of recycled materials and which is completely recycled at the end of its life, after having covered thousands and thousands of kilometers - as long as the vehicle itself. Now imagine that you don’t have to worry any more about keeping your loved ones safe when you travel, because road conditions and bad weather don’t matter any more: your tread instantly adjusts to your driving conditions, whenever necessary, using just the right amount of materials. A tread that can be modified and replenished at will, without wasting any resources, time or money, and which protects the environment for the generations to come… This mobility solution… Michelin has imagined it. And even a bit more than that: the prototype of the MICHELIN Visionary Concept unveiled on the Michelin stand at Movin’On in Montreal (June 13 to 15) sparked intense curiosity among experts and the international press.”