“Do you like pizza? Would you consider yourself a boat enthusiast, a landlubber or none of the above? Does comedian Adam Sandler make you laugh or make you cringe? Your responses to certain stimuli — foods, celebrities, words, seafaring vessels, you name it — might seem trivial, but they say a lot about you. In fact (with the proper clearance), these responses could gain you access into restricted areas of the Pentagon. A new technology developed at Binghamton University can identify you simply by measuring your brain’s response to different stimuli. The technology has garnered attention from media outlets around the world, including National Geographic, which spent a day interviewing and filming on campus. It’s called brainprint, and it could revolutionize the security industry.”
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