“Scientists from Queen Mary University of London (QMUL) have created an artificial intelligence (AI) that uses internet searches to help co-design a word association magic trick. The computer automatically sources and processes associated words and images required for the novel mind reading card trick which is performed by a magician. Previously psychological experiments on participants would need to have been carried out by the magician to reveal how the human mind associates certain words and images, but the AI can complete the same job by searching through the internet. The computer is able to assist in a creative task by taking over some of the workload during the design of the trick and by acting as an aid to prompt further creativity as it can uncover suggestions the magician may not have considered. The researchers hope this study will introduce the use of computer technology as a natural language data sourcing and processing tool for magic trick design purposes.”
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